Your Merger Isn’t the Message.

How You Communicate It Is.

Marketing often gets left out of M&A.

That’s how you end up with brand confusion, internal chaos, and customers wondering what the heck just happened.

But when marketing leads the way, your merger becomes more than a financial move; it becomes a brand growth moment.

At Liger, we’ve seen it all: clunky rollouts, broken messaging, misaligned teams … but also merger moments that absolutely nailed it. We’ve guided clients through M&As big and small (and been through one ourselves),  so this isn’t theory. It’s field-tested strategy that keeps transitions smooth and stories strong.

Our M&A checklist gives you simple, strategic tips to:

  • Prep your team before the press release drops, so you control the narrative, not the rumor mill.
  • Deliver a consistent story to customers, clients, and investors to keep trust high and confusion low. 
  • Align sales and marketing with the new offering so everyone’s speaking the same language and closing more deals.
  • Make smart decisions about what to rebrand (and what to keep) to save money, reduce friction, and avoid identity crises.
  • Protect your brand equity during the transition so all that hard-earned reputation doesn’t go out the window with the old signage.

Fill out the form to download your free checklist and make your merger make sense.

Get your free download!

Marketing’s Role in M&A: A Checklist for Doing It Right is your no-BS guide to doing M&A marketing the right way, before things get messy.

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Marketing often gets left out of M&A.

That’s how you end up with brand confusion, internal chaos, and customers wondering what the heck just happened.

But when marketing leads the way, your merger becomes more than a financial move; it becomes a brand growth moment.

At Liger, we’ve seen it all: clunky rollouts, broken messaging, misaligned teams … but also merger moments that absolutely nailed it. We’ve guided clients through M&As big and small (and been through one ourselves),  so this isn’t theory. It’s field-tested strategy that keeps transitions smooth and stories strong.

Our M&A checklist gives you simple, strategic tips to:

  • Prep your team before the press release drops, so you control the narrative, not the rumor mill.
  • Deliver a consistent story to customers, clients, and investors to keep trust high and confusion low. 
  • Align sales and marketing with the new offering so everyone’s speaking the same language and closing more deals.
  • Make smart decisions about what to rebrand (and what to keep) to save money, reduce friction, and avoid identity crises.
  • Protect your brand equity during the transition so all that hard-earned reputation doesn’t go out the window with the old signage.

Fill out the form to download your free checklist and make your merger make sense.

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