The Proven B2B Growth Playbook for 2025 – Align, Automate, and Accelerate

Growth is essential—but scaling without strategy leads to inefficiencies.

In an ever-evolving business landscape, B2B companies in complex industries, like PEOs, payment processors, palliative care providers, and payroll servicers, face unique challenges.
Mergers, acquisitions, digital transformation, and customer retention are all pressing concerns.

The question isn’t just about growing—it’s about growing SMART.

Join Liger Chief Strategist Eric Holtzclaw as he breaks down the SMART Growth Strategy, a framework designed for B2B organizations to streamline operations, measure success, align teams, respond to market shifts, and build lasting trust and ongoing growth.

What You’ll Learn:

• How to simplify processes and scale efficiently with automation and technology
• The key metrics B2B companies must track to achieve sustainable growth
• Why alignment across marketing, operations, and customer experience is mission-critical
• How to adapt to industry-specific changes and foster agility in your business model
• The role of trust in building long-term client, partner, and employee relationships

Growth doesn’t have to come at the cost of efficiency. Join us on March 11 at 11:00 a.m. ET to discover how your B2B company can scale smartly while staying competitive in 2025 and beyond.

Register now to secure your spot

Speakers:

Eric Holtzclaw

Chief Strategist

Michael Schmitt

Administrator, Palliative Care

Moderator:

Shafika Husseini

Sales Development Representative