Insights From Our Experts

As channel-specific marketing becomes more prevalent and distinguished in content type and style, it’s super important for your brand to understand each social media platform and have a custom approach for each.

If you don’t, you risk interrupting your followers’ feeds with awkward – or as the young people say, cringey – content that only surprises but does not delight.

Let’s review The Big 5 social media platforms:

TikTok: Your videos on TikTok should be easy to consume content. You have 3 seconds to grab your viewers attention. Scrap the boring monologue and take advantage of sounds and trends to climb to the top of the “For You” page. My best advice: spend time as a user first to understand this platform.

Twitter: On average there are 6,000 tweets per second on Twitter. You’re going to have to create some thumb stopping content to compete in that mix! Use your 280 characters wisely, in fact I recommend using as few characters as possible. Create concise and interesting content to grab your followers’ attention. Copy is king on Twitter.

Facebook: While you might be over Facebook, there are over 2.9 billion Facebook users – so you’d better have a strategy for this platform. Trust me, your audience is on Facebook. Take the time to find out how they’re using it and adapt your approach to their behaviors.

Instagram: Instagram is changing. With its most recent announcement regarding platform direction, it’s time to update your Instagram strategy from 2012. Instagram is no longer just a photo sharing app. To be rewarded by the Instagram gods, use all of their features: Reels, Albums, Stories and Polls, video & photo sharing – oh, and don’t forget to engage!

Creating content is hard work. If you don’t abide by these guidelines, you risk being ignored or forgotten, leaving your efforts futile.

Not sure how to create a strategy across all of your social media channels? Let a Liger lead the way.