Insights From Our Experts

In this episode of Mixeternal Messaging, host Cynthia Hayes welcomes Shelby Wright, a Senior Account Executive at Learfield, who brings over a decade of experience in brand marketing and partnership development. Shelby dives deep into the world of sports marketing, specifically her role in fostering corporate partnerships for UGA Athletics. She emphasizes the significance of strategy over tactics, illustrating how aligning on objectives can lead to successful collaborations. Shelby also discusses the evolving landscape of college sports marketing and offers practical advice on how brands can connect authentically with their audiences. Join Cynthia and Shelby for an engaging discussion about building effective partnerships, the nuances of brand marketing, and the unique challenges faced by businesses in today’s dynamic environment.

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