Insights From Our Experts

We could write you a clever carol about holiday marketing campaigns, but we’d rather share this blog. As seasonal deals and marketing messages flood customers’ inboxes, you may be wondering if your brand’s emails are flashy, festive, and engaging enough to grab your audience’s attention. We can’t make any judgment calls without seeing your email marketing campaign for ourselves, but why not dispel your worries with some expert advice?   

Catching your customers’ eye is just the beginning. You also want to drive conversions and encourage repeat business, which is precisely what our B2B email marketing guide aims to help you accomplish. Think of this as the digital equivalent of bundling your next email marketing campaign in bright, bold holiday lights. We’ll explain the value of email in the B2B space and roll out our best practices for building a cheerful, creative campaign that performs well and produces results amid the hustle and bustle of the busy holiday season.    

Give Your Brand the Gift of B2B Email Marketing 

Your team deserves some holiday cheer, too. With so many immediate and long-term benefits, B2B email marketing is the marketing gift with the biggest, shiniest bow.  

Brand Awareness

Holiday marketing campaigns in general and email marketing campaigns in particular are your chance to prove yourself as a trustworthy expert within your industry. From trending news updates to practical advice, you have a chance to enhance visibility and keep your brand and its unique abilities top of mind for your customers. 

Personalization

Who are your customers? Where are they on their purchase journey? Segmenting your email audience based on your understanding of key information such as their age or purchase history allows you to create a positive, personalized email experience that makes customers feel seen, cared for, and appreciated. This can foster a sense of brand loyalty and encourage customers to stay engaged across the long holiday buying season.  

Conversions

Those emails you’re sending have an effective call to action, right? As you direct customers to landing pages, contact forms, and other areas on your website, you have an opportunity to turn promising leads into legitimate customers. This may not happen overnight, but as an integral piece of holiday marketing campaigns, email works as a persistent (yet friendly!) reminder that your brand is ready and waiting for your customers’ attention.  

Real ROI

On average, marketers see $36 in return for every $1 spent on B2B email marketing. As far as your team’s budget and time are concerned, that’s an incredible ROI and evidence that email is a cost-effective strategy for reaching customers and keeping them happy through the holiday season and beyond.  

4 Ways to Spruce Up Your Email Marketing Campaign 

Like carefully arranged ornaments on a big, beautiful tree, holiday marketing campaigns and email marketing campaigns alike could use some special attention if you want them to be successful. Here’s what we recommend: 

Be Ready for Anything…

Consider the context in which your marketing emails will likely be received, and then consider the social and cultural realities and technology trends and innovations of this particular holiday season. What financial situation are your customers in as the year comes to a close? Are customers going to be opening your email from a mobile device, or a desktop? Be prepared to navigate an ever-changing world of shopping trends and world events as you craft your email designs and subject lines. 

…And Be Early to the Email Marketing Party

If you plan to send more emails over the next month or so, make sure your email volume is consistently high to avoid triggering issues with mailbox providers. You also have a chance to lay a festive foundation for the email marketing campaign to come. Plan out your sending schedule ahead of time so that any hiccups or sudden changes can be addressed without jingling any bells. 

Clean Up Your List

While Santa’s consulting his naughty or nice list, you should be cleaning and segmenting your email list to ensure that the customers who open and click on your emails are the ones actually receiving them. Your goal is positive, ongoing engagement, and your email list should reflect that.  

Primp and Personalize 

With segmenting well underway, you can take the time to add a festive holiday flourish to your email templates and customize your outreach efforts so that your customers find a pleasant, personalized surprise in their inbox. You can use customers’ names in the subject line, highlight offers based on past browsing behavior, and tailor email content to the recipient’s current location. 

New Year, New Marketing Strategy 

When the glitz and glamor of the holiday season fade, you’re faced with a whole new year of marketing opportunities. Put yourself in a position to thrive with a fresh campaign strategy, creative design, or stellar copywriting from Liger. We’re here to make 2025 your brand’s best year yet.