Where Tech Meets Trust
Automation That Connects, Not Replaces
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Join Liger Chief Strategist Eric Holtzclaw and special guest Victoria Palacin from Vincit as they unpack how B2B brands can leverage automation and AI to simplify paths to purchase, measure what matters, and create more meaningful customer connections at scale.
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Liger Webinar
Where Tech Meets Trust: Automation That Connects, Not Replaces
Uncover the strategies that turn automation into a trust-building engine and elevate every stage of your customer journey.
You’ll Learn:
- How to use automation and AI to enhance—not replace—human connection
- What your team, tech, and data need to deliver true personalization at scale
- Common automation missteps and how to avoid sounding like a robot
Speakers:
Eric Holtzclaw
Victoria Palacin
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SMART Marketing Framework for Growth
This playbook provides practical steps to achieve sustainable growth and operational excellence.
What you'll discover inside your SMART Growth Playbook:
- A step-by-step breakdown of the SMART Framework and how to implement it
- Common marketing challenges B2B companies face and practical solutions
- Best practices for aligning marketing, sales, and customer success teams
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