Who We Are
We’re Liger—and we exist to save the world from boring, broken marketing. We put businesses through brand therapy to uncover what makes them different, delightful, and damn effective. Then we turn that truth into a strategic foundation for bold creative work that actually works. We help you be known—and be unforgettable.
Why We're Different
We’re not just another B2B marketing agency.
Liger is a hybrid machine: Part strategy consultancy that uncovers deep insights and defines a clear, competitive voice and part production powerhouse that brings those strategies to life across digital platforms, campaigns, content, and creative.
From multichannel marketing plans to full-scale digital marketing services, we don’t hand you a PDF and wish you luck. We execute. We optimize. We deliver.
We work fast, think deep, and operate with just the right amount of weird to make brands like yours impossible to ignore.
Meet the Team
WILL ADAMS
President
I steer big visions, build key relationships, foster leadership, and keep us ahead of the curve.
CYNTHIA HAYES
Chief Operating Officer
I keep the team aligned, culture thriving, operations smooth, and KPIs on track while turning visions into action.
ERIC HOLTZCLAW
Chief Strategist
I turn marketing brainstorms into winning strategies and big ideas into success while keeping it fun and engaging!
APRIL HOLTZCLAW
Director of Operations
I keep the finances in check, the team happy, and the culture thriving so clients have everything they need to succeed.
SANDRA GURLEY
Director of Creative Services
I turn marketing goals into creative magic, making your brand something people want to hang on their wall and never forget.
VANESSA MARTINEZ
Director of Business Development
I drive marketing, lead sales, craft products, and collaborate across teams to conquer market share with strategic finesse.
ED FOX
Director of Technology
I turn business strategy into tech reality with solutions that don’t just work—they excel.
MARCY PETT
Senior Director of Client Success
I make sure clients love working with us, find new ways to boost their success, and keep the wins rolling in with every project.
DEBBIE VIGNONE
Chief of Staff
I keep the execs organized, projects on track, and processes rolling so clients get what they need—minus the chaos.
BRIAN STANGA
Director of Digital Marketing
I lead the digital marketing squad, turning clicks into customers and keeping clients on trend without breaking a sweat!
STEPHANIE HANNUM
Director of Business Operations
I love checking off to-do lists, juggling high-level projects, and building strong relationships to get things done efficiently with a smile.
RACHEL BAKER
Director of Partner Relationships
I build lasting partnerships, keep SaaS operations seamless, and turn big ideas into impactful solutions—all while making sure our partners feel like the VIPs they are.
MICHAEL WILLIAMS
IT Manager
I keep tech running smoothly, manage devices, solve IT problems, and yes, I'm here to remind you to do that software update.
JEFF HOLMEN
EVP, Business Development
I connect with clients personally, craft custom strategies to fit their needs, and ensure a seamless path to success with our team.
KATARINA TAYLOR
Operations Manager
I train the team and foster a fun, creative culture to ensure clients get the best from a motivated and innovative crew.
ANGELICA COSME
Account Manager
I build connections, drive client goals with solid strategy, and ensure every move delivers results that keep our clients’ brands winning!
KATHLEEN JOHNSON
Project Manager
I keep projects on track, organize tasks, and make sure creative assets land in the right hands so clients get flawless execution.
ANGELA MCCANN
Senior Project Manager
I direct projects, organize tasks, and ensure creative assets hit their mark while squeezing in some writing for fun.
COURTNEY PSINAS
Account Executive
I craft strategies that click and make sure you're all set for success—like a smooth handoff to victory.
JASMINE LEIGH
Social Media Content Coordinator
I craft posts, engage followers, and keep clients’ brands trending so their customers love them and algorithms can't ignore them.
KELSY TOKER
Account Manager
I build connections, drive client goals with solid strategy, and make sure every move brings results that keep our clients’ brands winning, for sure!
ABBIE REPSHER
Revenue Program Coordinator
I'm the behind-the-scenes magician making sure our team has everything they need to find the perfect partners.
MICAH SUMRALL
Graphic Designer
I create eye-catching designs that make your brand unforgettable, turning your ideas into visuals that your customers can't resist.
ELENA KISELEV
Lead Graphic Designer
I lead the charge in crafting designs that make your brand pop, turning big ideas into visuals your customers can't unsee.
KRISTEN LEIGH
Website Developer
I design websites that look great and work even better, turning clicks into customers and making our clients’ brands shine online.
AMANDA ORTEGA
Senior Enterprise Account Manager
I'm an Account Manager to the stars. Because at Liger, we make your brand known.
MYLES MCNAMARA
Principal Software Engineer
Turning intricate problems into streamlined solutions is my craft.
EDWIN BEVENS
Content Director
I drive results, boost profits, and turn data into smart editorial choices, all while training the next generation of digital wizards.
JOSH COHEN
Paid Media Director
I drive profits, turn data into content gold, and train the team to keep things fresh and always improving.
SHAFIKA HUSSEINI
Sales Development Representative
I connect with prospects to spark conversations, uncover opportunities, and lay the foundation for successful client relationships.
DALTON SMITH
Digital Marketing Analyst
I drive high-performance paid campaigns, keep everything running smoothly, and ensure clients get top-notch results every time!
SARAH LANDRY
Content Writer
Content is the spark that lights the fire of brand credibility and thought leadership. I ignite that spark with expert writing and research.
HANNAH WOHLFAHRT
Marketing Operations
I drive digital marketing success, co-build customized MarTech systems, and deliver tailored reports to boost client outcomes!
KATHERINE DAVIS
Copywriter
I craft words that make our clients’ brands sing, turning messages into copy customers can't help but read and remember.
Leadership
WILL ADAMS
President
I steer big visions, build key relationships, foster leadership, and keep us ahead of the curve.
CYNTHIA HAYES
Chief Operating Officer
I keep the team aligned, culture thriving, operations smooth, and KPIs on track while turning visions into action.
ERIC HOLTZCLAW
Chief Strategist
I turn marketing brainstorms into winning strategies and big ideas into success while keeping it fun and engaging!
DEBBIE VIGNONE
Chief of Staff
I keep the execs organized, projects on track, and processes rolling so clients get what they need—minus the chaos.
ANGELICA COSME
Account Manager
I build connections, drive client goals with solid strategy, and ensure every move delivers results that keep our clients’ brands winning!
ANGELA MCCANN
Senior Project Manager
I direct projects, organize tasks, and ensure creative assets hit their mark while squeezing in some writing for fun.
AMANDA ORTEGA
Senior Enterprise Account Manager
I'm an Account Manager to the stars. Because at Liger, we make your brand known.
KATHLEEN JOHNSON
Project Manager
I keep projects on track, organize tasks, and make sure creative assets land in the right hands so clients get flawless execution.
KELSY TOKER
Account Manager
I build connections, drive client goals with solid strategy, and make sure every move brings results that keep our clients’ brands winning, for sure!
MARCY PETT
Senior Director of Client Success
I make sure clients love working with us, find new ways to boost their success, and keep the wins rolling in with every project.
STEPHANIE HANNUM
Director of Business Operations
I love checking off to-do lists, juggling projects, and building strong relationships to get things done efficiently with a smile.
BRIAN STANGA
Director of Digital Marketing
I lead the digital marketing squad, turning clicks into customers and keeping clients on trend without breaking a sweat!
DALTON SMITH
Digital Marketing Analyst
I drive high-performance paid campaigns, keep everything running smoothly, and ensure clients get top-notch results every time!
EDWIN BEVENS
Content Director
I drive results, boost profits, and turn data into smart editorial choices, all while training the next generation of digital wizards.
HANNAH WOHLFAHRT
Marketing Operations
I drive digital marketing success, co-build customized MarTech systems, and deliver tailored reports to boost client outcomes!
JASMINE LEIGH
Social Media Content Coordinator
I craft posts, engage followers, and keep clients’ brands trending so their customers love them and algorithms can't ignore them.
JOSH COHEN
Paid Media Director
I drive profits, turn data into content gold, and train the team to keep things fresh and always improving.
ED FOX
Director of Technology
I turn business strategy into tech reality with solutions that don’t just work—they excel.
KRISTEN LEIGH
Website Developer
I design websites that look great and work even better, turning clicks into customers and making our clients’ brands shine online.
MYLES MCNAMARA
Principal Software Engineer
Turning intricate problems into streamlined solutions is my craft.
ELENA KISELEV
Lead Graphic Designer
I lead the charge in crafting designs that make your brand pop, turning big ideas into visuals your customers can't unsee.
KATHERINE DAVIS
Copywriter
I craft words that make our clients’ brands sing, turning messages into copy customers can't help but read and remember.
MICAH SUMRALL
Graphic Designer
I create eye-catching designs that make your brand unforgettable, turning your ideas into visuals that your customers can't resist.
SARAH LANDRY
Content Writer
Content is the spark that lights the fire of brand credibility and thought leadership. I ignite that spark with expert writing and research.
SANDRA GURLEY
Director of Creative Services
I turn marketing goals into creative magic, making your brand something people want to hang on their wall and never forget.
APRIL HOLTZCLAW
Director of Operations
I keep the finances in check, the team happy, and the culture thriving so clients have everything they need to succeed.
KATARINA TAYLOR
Operations Manager
I train the team and foster a fun, creative culture to ensure clients get the best from a motivated and innovative crew.
MICHAEL WILLIAMS
IT Manager
I keep tech running smoothly, manage devices, solve IT problems, and yes, I'm here to remind you to do that software update.
ABBIE REPSHER
Revenue Program Coordinator
I'm the behind-the-scenes magician making sure our team has everything they need to find the perfect partners.
COURTNEY PSINAS
Account Executive
I craft strategies that click and make sure you're all set for success—like a smooth handoff to victory.
JEFF HOLMEN
EVP, Business Development
I connect with clients personally, craft custom strategies to fit their needs, and ensure a seamless path to success with our team.
RACHEL BAKER
Director of Partner Relationships
I build lasting partnerships, keep SaaS operations seamless, and turn big ideas into impactful solutions—all while making sure our partners feel like the VIPs they are.
SHAFIKA HUSSEINI
Sales Development Representative
I connect with prospects to spark conversations, uncover opportunities, and lay the foundation for successful client relationships.
VANESSA MARTINEZ
Director of Business Development
I drive marketing, lead sales, craft products, and collaborate across teams to conquer market share with strategic finesse.
Industry Insights
Your Trusted Fintech Partner
2019-01-01
Industry
Overview
2020-01-01
Industry
Trend
2021-01-01
How
Liger Helps
The fintech industry operates at the intersection of innovation and complexity, making it essential for B2B organizations to target decision-makers with precision and relevance. At Liger, we specialize in developing marketing programs that drive qualified lead generation and sales opportunities, connecting the dots between marketing and sales to accelerate your opportunity pipeline.
The fintech industry is experiencing rapid growth in embedded finance, where financial services are seamlessly integrated into non-financial platforms. As businesses look to adopt payment processing and POS solutions that enhance customer experiences and streamline operations, they require marketing that speaks directly to their needs.
Liger helps fintech companies navigate this competitive landscape by creating targeted marketing campaigns that emphasize the value of embedded finance solutions. By showcasing how your payment processing and POS systems enable operational efficiency and superior customer experiences, we position your brand as a leader. Our digital strategy, CRM tools, and marketing automation ensure your campaigns reach the right decision-makers, delivering qualified leads that fuel your opportunity pipeline and drive growth.
The fintech industry operates at the intersection of innovation and complexity, making it essential for B2B organizations to target decision-makers with precision and relevance. At Liger, we specialize in developing marketing programs that drive qualified lead generation and sales opportunities, connecting the dots between marketing and sales to accelerate your opportunity pipeline.
The fintech industry is experiencing rapid growth in embedded finance, where financial services are seamlessly integrated into non-financial platforms. As businesses look to adopt payment processing and POS solutions that enhance customer experiences and streamline operations, they require marketing that speaks directly to their needs.
Liger helps fintech companies navigate this competitive landscape by creating targeted marketing campaigns that emphasize the value of embedded finance solutions. By showcasing how your payment processing and POS systems enable operational efficiency and superior customer experiences, we position your brand as a leader. Our digital strategy, CRM tools, and marketing automation ensure your campaigns reach the right decision-makers, delivering qualified leads that fuel your opportunity pipeline and drive growth.
Ready to turn industry insights into impact?
We don’t just follow the trends—we help B2B brands shape them. Whether you’re in fintech, insurance, HCM, or health care, Liger builds marketing strategies that connect with decision-makers and deliver real results. Let’s translate insight into action—and make your brand the one they remember.