Eric V. Holtzclaw

Social Media Brand People
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Loud and Clear: How to Establish Brand Consistency Across Multiple Channels

By Eric V. Holtzclaw
Liger Blog

What Is a Brand Voice, and Why Does It Matter?

By Eric V. Holtzclaw
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Employee Motivation 101: The Secrets Behind Effective Incentive Programs with Don Doster

By Eric V. Holtzclaw
Marketing people strategy

Are You Targeting the Right Audience? How to Tell (And How to Fix It If You’re Not)

By Eric V. Holtzclaw
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5 Ways Customer Personas Can Make Your Marketing More Effective

By Eric V. Holtzclaw
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Budgeting for Paid Ads in 2025: How Much Should You Spend?

By Eric V. Holtzclaw
Discover how retargeting boosts ROI in B2B advertising

The ROI of Retargeting: Why Following Up Pays Off in B2B Advertising

By Eric V. Holtzclaw
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Preparing for Your Business’s Busy Season: Why You Need to Plan Your Digital Marketing Campaigns Early

By Eric V. Holtzclaw
Creative Holiday Marketing
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The Guide to Holiday Email Campaigns: Turning Festive Cheer Into Conversions

By Eric V. Holtzclaw
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Conquering the Legal Industry’s Marketing Challenges with Luis Scott

By Eric V. Holtzclaw
customer appreciation

Building a Customer Appreciation Program That Lasts All Year

By Eric V. Holtzclaw
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Scaling with Strategy: Stefanie Beach on Digital Media Success and Sustainable Growth

By Eric V. Holtzclaw
social change and brand storytelling

Social Change and Brand Storytelling: Your Guide for Real Impact and Success

By Eric V. Holtzclaw
The Role of Corporate Social Responsibility

The Role of Corporate Social Responsibility in Today’s Brand Strategies

By Eric V. Holtzclaw
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Search, Strategy, and Success: Insights from Greg Brooks of Search Tides

By Eric V. Holtzclaw