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Insights From Our Experts

Brand Cohesion: Merging Internal Values with External Image with Kathryn Smith

by Cynthia Hayes

Sep 23, 2024

In this episode of Mixternal Messaging, Cynthia welcomes Kathryn Smith, Managing Director of Marketing at Jencap, to dissect the correlation between a company’s internal culture and its external branding.

Learn from Kathryn’s insights on the essential balance between authenticity and market demands, and the impact of technology on brand perception. This discussion is a guide for businesses aiming to reflect their true identity in their brand message.

Don’t miss this deep dive into strategic brand alignment.

Connect with Cynthia here.

Connect with Kathryn here.

https://open.spotify.com/show/6Y9mjaK5NOg3TxiROFxI2H