Insights From Our Experts
Fueling Connections: PDI Technologies Drives Innovation in the Convenience Industry with Kelly O’Brien
Sep 23, 2024
In this episode of Mixternal Messaging, host Cynthia Hayes welcomes Kelly O’Brien, the VP of Global Communications and PR at PDI Technologies. They delve into the vast scale of the convenience industry and PDI’s pivotal role in it. Kelly shares insights on how PDI powers technology in convenience stores globally and discusses their significant brand, GasBuddy. Kelly shares the excitement and complexities of this merger, highlighting the importance of aligning internal and external messaging. She details a typical launch day, emphasizing the steps taken to communicate effectively with both the acquiring and acquired companies, the market, and internal teams.
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