Industries We Serve

At Liger, we don't do average. Our clients stick with us-and shout our name from the rooftops-because we combine powerhouse execution with a people-first approach. It's not just that we deliver; it's how we do it.

Explore Industries

Strategic Marketing
for Complex B2B Verticals

Fintech

Payment Processing, POS With Payment Processing

Industry Overview:

The fintech space thrives on innovation-but that also means navigating complexity and fierce competition. At Liger, we develop strategic marketing programs built to cut through the noise. Our focus? Driving qualified lead generation and surfacing real sales opportunities by aligning your brand's message with the decision-makers who matter most.

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Insurance

B2B Solutions

Industry Overview:

B2B insurance marketing demands precision, relevance, and above all-trust. At Liger, we help insurance providers build connection and credibility through nurturing programs to convert qualified leads into opportunities, making sure every campaign is strategically aligned with your business goals and built to perform.

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HCM

PEO & Payroll Services

Industry Overview:

The HCM space is crowded-and constantly evolving. Success requires strategic focus and precision targeting. At Liger, we specialize in target account acceleration strategies that drive engagement and expand your reach-turning interest into qualified sales opportunities with the businesses that need your solutions most.

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Health Care Services

Palliative Care

Industry Overview:

In palliative care, reaching the right accounts calls for a thoughtful blend of empathy, expertise, and precision. At Liger, we craft B2B marketing campaigns that spotlight your value proposition and drive qualified lead generation-ensuring your message resonates with decision-makers across health care systems, hospices, and long-term care facilities.

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Fintech:

Payment Processing, POS With Payment Processing

Industry Overview:

The fintech space thrives on innovation—but that also means navigating complexity and fierce competition. At Liger, we develop strategic marketing programs built to cut through the noise. Our focus? Driving qualified lead generation and surfacing real sales opportunities by aligning your brand’s message with the decision-makers who matter most.

Industry Trend:

Embedded finance continues to gain traction, allowing non-financial companies to integrate payment processing and POS tools directly into their platforms. As more fintech businesses seek seamless, secure, and scalable payment solutions, your marketing needs to speak their language—and fast.

How Liger Helps:

Liger helps fintech companies stand out in a crowded, fast-evolving market by developing targeted marketing campaigns that spotlight the value of embedded finance solutions. We connect the dots between your payment processing and POS capabilities and the operational efficiency and customer satisfaction they enable. Backed by a smart digital strategy, powerful CRM tools, and seamless marketing automation, we make sure your message reaches the right decision-makers. The result? Qualified leads that build momentum—and an opportunity pipeline that’s ready to scale.

Insurance

B2B Solutions

Industry Overview:

B2B insurance marketing demands precision, relevance, and above all—trust. At Liger, we help insurance providers build connection and credibility through nurturing programs to convert qualified leads into opportunities, making sure every campaign is strategically aligned with your business goals and built to perform.

Industry Trend:

In B2B insurance, businesses are prioritizing customized and bundled coverage options to manage specific risks and control costs. As digital channels become the go-to for researching and selecting providers, the spotlight is on personalized, omnichannel marketing strategies that meet buyers where they are—and move them to act.

How Liger Helps:

Liger meets this market shift head-on by building marketing programs that showcase your ability to offer flexible, customized coverage solutions. Through a smart mix of content marketing, nurturing programs, and targeted digital strategies, we make sure your message connects with the right decision-makers—think risk managers, HR leaders, and CFOs. With platforms like Salesforce and HubSpot, we track performance in real time, ensuring your qualified lead generation turns into real sales opportunities and feeds a healthy, growing opportunity pipeline.

General Liability & Commercial Property Insurance

We focus on risk mitigation and business continuity to craft messaging that resonates with decision-makers like risk managers and CFOs. Our lead generation expertise ensures you connect with the right buyers, while our strategic approach enhances acquisition efforts through optimized content and targeted digital campaigns.

Professional Liability & Cyber Liability Insurance

These specialized policies demand marketing that showcases expertise and delivers clear, compelling value. With tools like Salesforce and HubSpot, we track buyer behavior and engagement, ensuring your campaigns generate qualified leads and move high-value accounts through the funnel with confidence.

D&O and EPLI Insurance

When it comes to corporate governance and HR, decision-makers are looking for stability, protection, and peace of mind. Our B2B marketing campaigns are designed to position your offerings as essential safeguards—driving confidence and making measurable contributions to your sales opportunity pipeline.

Umbrella Insurance & Business Owner's Policy (BOP)

We create marketing programs that resonate with both small business owners and enterprise decision-makers—positioning your policies as comprehensive, cost-effective solutions. With a strong emphasis on CRM-driven lead nurturing, we make sure every opportunity is engaged, followed up on, and moved toward conversion.

HCM

PEO, Payroll Processing

Industry Overview:

The HCM space is crowded—and constantly evolving. Success requires strategic focus and precision targeting. At Liger, we specialize in target account acceleration strategies that drive engagement and expand your reach—turning interest into qualified sales opportunities with the businesses that need your solutions most.

Industry Trend:

Demand for integrated workforce management solutions is on the rise, fueled by the shift to remote work and the growing need for compliance in a changing regulatory landscape. Today’s HCM businesses want partners who can simplify HR, payroll, and benefits—delivering a streamlined, all-in-one experience that keeps operations running smoothly.

How Liger Helps:

Liger empowers PEO and payroll providers to meet market demand with marketing campaigns that clearly communicate your value proposition. We craft strategies that showcase the operational efficiencies, compliance advantages, and cost savings of your solutions—ensuring strong engagement with your target accounts. Leveraging web analytics and marketing automation, we deliver qualified leads, fuel target account acceleration, and turn interest into real, measurable sales opportunities.

 

  • Professional Employer Organizations (PEOs) PEOs simplify HR and compliance—our job is to make sure your audience knows it. We drive qualified lead generation through strategic messaging and targeted outreach, then activate nurturing programs powered by marketing automation to turn interest into actionable opportunities. This approach ensures your marketing efforts are tightly aligned with sales outcomes from the start.

 

  • Payroll Processing Payroll solutions need to resonate with CFOs and HR leaders who prioritize compliance, accuracy, and efficiency. We deploy targeted digital strategies, backed by web analytics and CRM platforms like HubSpot, to drive meaningful sales opportunity contributions to the pipeline. With a focus on continuous optimization, we ensure your campaigns adapt, improve, and deliver consistent ROI.

Health Care Services

Palliative Care

Industry Overview:

In palliative care, reaching the right accounts calls for a thoughtful blend of empathy, expertise, and precision. At Liger, we craft B2B marketing campaigns that spotlight your value proposition and drive qualified lead generation—ensuring your message resonates with decision-makers across health care systems, hospices, and long-term care facilities.

Industry Trend:

The health care industry is steadily shifting toward value-based care, prioritizing patient outcomes and satisfaction over service volume. For palliative care providers, this means clearly communicating how your services support these goals—while also demonstrating cost savings for health care systems.

How Liger Helps:

Liger supports palliative care organizations by creating empathetic, strategic marketing campaigns that connect with decision-makers across health care systems, hospices, and long-term care facilities. Through a smart mix of CRM systems, targeted digital strategies, and insightful web analytics, we highlight both the clinical impact and financial value of your services. Our nurturing programs guide qualified leads toward partnership, fueling your opportunity pipeline and generating meaningful sales opportunities with the accounts that matter most.

 

  • Palliative Care Services

    We design nurturing programs that move health care administrators and referring providers from first touch to long-term partnership. By integrating CRM systems like Salesforce with web analytics, we gain deep insights into buyer behavior—allowing us to optimize your campaigns in real time and increase acquisition rates where it counts.

 

  • Engaging Target Accounts

    Using account-based marketing (ABM), we engage high-value accounts with tailored campaigns that showcase the clinical impact and financial value of your services. Each strategy is designed to fuel your opportunity pipeline and ensure every sales opportunity aligns with your broader business objectives.

Driving B2B Success

At Liger, we go beyond building marketing strategies-we execute them with precision and optimize them for ongoing performance. From developing digital strategies that boost acquisition rates to leveraging tools like HubSpot and Salesforce for seamless lead nurturing, we align marketing with sales every step of the way. Whether we're engaging target accounts or converting interest into action, our work drives measurable results and fuels your sales opportunity pipeline for sustainable growth.

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Why We're Different

We don't just fill roles-we build bespoke teams of senior marketing minds, handpicked from some of the world's most respected brands. While other agencies pitch flashy ideas and vanish, we show up with high-impact solutions that actually drive results. Strategy meets execution, no assembly required.

Erick liger head

2019-01-01

Patented 'Liger Listens' Discovery Model

Yes, it's patented. Yes, it's powerful. Our Liger Listens process is part therapy session, part secret weapon-rooted in our background as a premier marketing research firm. We dig deep, uncover what really makes your brand tick, and build strategies that are anything but cookie-cutter.

2020-01-01

Industry-Specific Expertise

From fintech to health care to B2B insurance, we don't need a crash course in your world. We speak the language of your buyers and design strategies that resonate in the real world-not just in PowerPoint decks.

2021-01-01

Dedicated Client Support

You'll never feel ghosted. Our team is responsive, reliable, and ridiculously committed. Clients say they can feel the difference after working with other agencies-and we agree. We don't just show up; we stay invested.

2019-01-01

Proven, Tangible Results

Our work drives real change: stronger brands, fuller pipelines, and smarter marketing systems. We don't do vanity metrics or empty buzzwords. We measure what matters-and we make it move.

Here's what makes us the team you'll actually
want in your corner: Elite On-Demand Team

Let's build something great!

We don't believe in "good enough." We believe in bold moves, big ideas, and marketing that actually works. If you're ready to turn strategy into impact-and maybe have a little fun along the way-we're your team.

Contact Us Today