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Insights From Our Experts

Is Your WHY Inspiring?

by Sandra Gurley

Sep 23, 2024

You’re running a business in a niche market with that one-of-a-kind spark, or perhaps you co-own a common shop that’s a dime a dozen, but yours has a super cool blue mongoose theme that sets itself apart. Nice job!

This unique style didn’t just come from nowhere. It was created by the leader, like the owner, founder, or entrepreneur, driven by their vision and dream. And just like in your own life, your business demands a clear vision. This isn’t just fluff; it’s the backbone of your company, answering the biggie: “WHY?”

George Washington Carver hit the nail on the head: “Where there is no vision, there is no hope.” That’s a powerful thought, isn’t it? It’s this vision, or lack thereof, that can either fuel our hope or leave us wandering in the dark.

Helping both up-and-coming and seasoned brands nail down their vision statement is right up our alley. We get into the nitty-gritty, asking things like: What’s the dream here? How do you want to change the world for the better? What’s the fire that your organization wants to light in people?

Many of us are familiar with these stand-out vision statements from the exciting world of branding. Here’s a taste of some that have stuck with us, either for their heart or just their sheer audacity:

  1. To make people happy – (Disney)
  2. A hunger-free America – (Feeding America)
  3. Advancing man’s capability to explore the heavens – (NASA)
  4. The enablers of global e-commerce – (UPS)
  5. Improving people’s lives through meaningful innovation – (Philips)
  6. Become the world’s number-one destination for fashion-loving 20-somethings.– (Asos)
  7. Spread ideas.– (Ted)

See, vision statements are as varied as the stars, but they all have a common thread in that they express the “why” of the business

Thinking about putting pen to paper for your company’s vision statement?

Reflect on the mark you want to leave on your customers. Don’t worry, we’ve got a few tricks ready to help breathe life into your vision. This is where the fun begins—let your imagination run wild!