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Insights From Our Experts

Making LinkedIn Work for Your Brand, Your Team, and Your Bottom Line

by Cynthia Hayes

Jul 9, 2025

In this episode of Mixternal Messaging, host Cynthia Hayes sits down with Stacy Blaiss, a seasoned B2B marketing leader with 25+ years of experience across telecom, fintech, and cybersecurity. Together, they dig into the dynamic role of LinkedIn in today’s B2B world—both as a brand-building powerhouse and a tool for internal alignment.

From enabling your sales team to speak confidently online, to strengthening your employer brand and building authentic employee advocacy, Stacey shares smart, actionable advice for creating content that connects across departments and audiences.

And yes, they talk memes, Barbie passwords, and why not everything should be AI-generated.

If you’re looking to amplify your company’s presence on LinkedIn while empowering the humans behind your brand, this one’s a must-listen.

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To connect with Cynthia, click here.

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