How We Do It
With Liger on your team, you will be known for all the right reasons. Your team at Liger expertly walks you through a proven process to marketing success.
We save the world from boring, broken marketing!
01
Branding
All great marketing starts with a great brand. And your brand is more than your logo – although your logo is a good place to start!
Your brand includes your logo, colors, and fonts and even extends to the photos you use and the graphic elements you include in your website and in your presentations. Not only that, your brand includes your messaging – the voice, tone and words you use to tell your audience your unique story.
Effective marketing starts with a solid brand foundation.
01
Branding
All great marketing starts with a great brand. And your brand is more than your logo – although your logo is a good place to start!
Your brand includes your logo, colors, and fonts and even extends to the photos you use and the graphic elements you include in your website and in your presentations. Not only that, your brand includes your messaging – the voice, tone and words you use to tell your audience your unique story.
Effective marketing starts with a solid brand foundation.
02
Awareness
After developing a brand that connects with your audience, you need to build awareness. This phase of the Liger process focuses on getting the word out about your company, using any and all marketing channels that make sense for your brand.
Be known through your website, high-value content (written and video), and by highlighting your thought leaders through press releases, podcasts or social videos, and facilitating earned media placements.
Wherever your audience is, we get your brand in front of them.
02
Awareness
After developing a brand that connects with your audience, you need to build awareness. This phase of the Liger process focuses on getting the word out about your company, using any and all marketing channels that make sense for your brand.
Be known through your website, high-value content (written and video), and by highlighting your thought leaders through press releases, podcasts or social videos, and facilitating earned media placements.
Wherever your audience is, we get your brand in front of them.
03
Traffic
Being known in your niche leads to the next important step. Driving traffic from your audience - getting them to click through to your digital platforms - is a crucial strategy to drive engagement and traffic to your online properties.
From ensuring your digital properties are optimized for search, to developing activations for your trade shows and to support your sales efforts, Liger designs and places ads (both digital and print) and builds landing pages that specifically address your audience’s needs.
The goal: delivering qualified traffic (people who are looking for what you offer).
03
Traffic
Being known in your niche leads to the next important step. Driving traffic from your audience - getting them to click through to your digital platforms - is a crucial strategy to drive engagement and traffic to your online properties.
From ensuring your digital properties are optimized for search, to developing activations for your trade shows and to support your sales efforts, Liger designs and places ads (both digital and print) and builds landing pages that specifically address your audience’s needs.
The goal: delivering qualified traffic (people who are looking for what you offer).
04
Conversion
Once you have traffic, it needs to convert into qualified leads and revenue for your company. We get it - conversion is the desired state. But you can’t get there without going through the prior steps in the process.
Conversions look different for each organization. It might be filling out a form to request a demo or setting up a phone call with a member of your sales team, or it might be actually purchasing a product.
Liger works with you to define the best conversion – and design and implement strategies to make them happen.
04
Conversion
Once you have traffic, it needs to convert into qualified leads and revenue for your company. We get it - conversion is the desired state. But you can’t get there without going through the prior steps in the process.
Conversions look different for each organization. It might be filling out a form to request a demo or setting up a phone call with a member of your sales team, or it might be actually purchasing a product.
Liger works with you to define the best conversion – and design and implement strategies to make them happen.
05
Optimization
When you start seeing conversions, we’re pumped! But that’s not the end. We continue to track the most important metrics and understand how to optimize and maximize your traffic, the amount of spend against your conversions, and the value of each conversion.
Honing and refining the offers and methods used to attract potential customers who are ready to buy through the data and metrics available, we identify gaps where potential revenue is leaking and plug those holes!
Optimization is an ongoing process of experimenting with the most effective ways to convert traffic into revenue for your business.
05
Optimization
When you start seeing conversions, we’re pumped! But that’s not the end. We continue to track the most important metrics and understand how to optimize and maximize your traffic, the amount of spend against your conversions, and the value of each conversion.
Honing and refining the offers and methods used to attract potential customers who are ready to buy through the data and metrics available, we identify gaps where potential revenue is leaking and plug those holes!
Optimization is an ongoing process of experimenting with the most effective ways to convert traffic into revenue for your business.
06
Measurement
The world of marketing is constantly changing and there is no such thing as a “set it and forget it” marketing approach.
We’re insatiable when it comes to finding ways to refine and expand our strategies to ensure you exceed your business goals and objectives..
By constantly measuring the strategies and tactics in place against previous results, industry benchmarks, and changing trends, we identify areas of risk to maintaining and increasing your market position.
06
Measurement
The world of marketing is constantly changing and there is no such thing as a “set it and forget it” marketing approach.
We’re insatiable when it comes to finding ways to refine and expand our strategies to ensure you exceed your business goals and objectives..
By constantly measuring the strategies and tactics in place against previous results, industry benchmarks, and changing trends, we identify areas of risk to maintaining and increasing your market position.
Curious to know more about how we work? Visit our Insights page to hear directly from our experts.
