Posts Tagged ‘Corporate philanthropy’
Social Change and Brand Storytelling: Your Guide for Real Impact and Success
So your brand has a social conscience. Maybe you’ve championed diversity by fostering inclusive leadership and workplace culture, or maybe you’ve made a positive difference in the environment by developing a sustainable supply chain. Congrats: community involvement and social impact initiatives are stepping stones on your path to building brand trust, brand loyalty, and a…
Read MoreThe Role of Corporate Social Responsibility in Today’s Brand Strategies
First things first: what is corporate social responsibility (CSR), exactly? Whether you think of it as a business practice or a business model, CSR encourages companies to be socially conscious members of their local — and sometimes global — communities. If your organization donates to a food bank or takes a public stance on social…
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