Seven Simple Ways to Measure the ROI of Your Influencer Marketing Campaigns

Seven Simple Ways to Measure the ROI of Your Influencer Marketing Campaigns

Whoa: According to Invesp, 94% of B2B marketers who have run influencer marketing campaigns are reporting those campaigns as successful. But what does success mean, exactly? And, more importantly, how are marketers using traditional and nontraditional metrics to measure that success?  Whether you’re still searching for an influencer who fits your brand’s personality or you’re…

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