Insights From Our Experts

With business-solutions purchases, “most people don’t make immediate decisions.” As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says “you have to nurture them, love on them – provide reasons for them to do business with you, cultivating trust and consumer confidence.” This sort of thing, though, doesn’t happen in today’s market, as saturated as it is, without a well-reasoned, strategic approach – and where such an approach starts is with a fleshed out understanding of those you want to reach – your audience.

In this episode, we talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience – and the part technology can play in automating segments of the process.

To connect with Stephanie, click here.
To connect with Eric, the host of the show, click here.
To subscribe to our YouTube Channel click here