LIGER WEBINAR
The Revenue Stack
Strategy, Dev, and Data Done Right
Let's Talk Strategy
If you're like most of the leadership teams we work with, you're in one of two situations: you're running on antiquated systems that don't talk to each other, or you've bought HubSpot and you're using a small fraction of what it can actually do.
Well, here’s some good news: you’re in the right place at exactly the right time.
Watch the Conversation
In this webinar, the founders of Liger Partners, LRND, and Blu Mountain reveal the truth about high-performing B2B growth engines, illustrating where AI accelerates work and where it creates expensive messes someone else has to clean up.
Featuring: Eric Holtzclaw (Liger Partners) | Sam Zises (LRND) | Johnny Sengelmann (Blu Mountain)
Most marketing problems aren't marketing problems.
They're technical or data problems wearing a clever marketing costume. A campaign underperforms and the conversation goes to creative. The CRM is wrong, the site is slow, the integrations are leaking, and creative takes the blame. A few uncomfortable numbers from our conversation:
- Only 17% of marketing technology implementations are considered fully successful by the organizations that deployed them. The rest are underutilized, misconfigured, or producing unreliable outputs.
- Poor data quality costs organizations an average of $12.9 million per year, a number that hits hardest in financial services and insurance, where compliance and CRM-driven outreach are the business.
- The majority (let’s say 67%) of the B2B buying journey now happens before a prospect ever talks to a vendor. Your site and CRM are the first sales conversation.
Speakers
Eric Holtzclaw
Founder & CEO, Liger Partners
Eric is a technologist first and a marketer second. He leads Liger Partners, a B2B growth and strategy firm working across fintech, payment processing, human capital management, healthcare, and nonprofits. His goal? Equipping leadership teams with the tools they need to turn ambition into execution.
Sam Zises
Founder & CEO, LRND™
Sam leads development and infrastructure at LRND, with a focus on HubSpot CMS implementation, site performance, security hardening, and mobile experience for considered-sale B2B brands.
Johnny Sengelmann
Founder & CEO, Blu Mountain
Johnny leads CRM and data integrity work at Blu Mountain: flows, dashboards, knowledge architecture, and the lifecycle plumbing that keeps a revenue engine honest.
What This Looks Like in Practice
20+ Insurance Brands, One Digital Revenue Engine
One of our shared clients consolidates more than 20 insurance brands under a single umbrella. Years of siloed systems and untrustworthy CRM data led to a full HubSpot migration: replacing a planned Salesforce backend, streamlining the manual "Get Appointed" flow, and rebuilding the data layer so marketing's impact on revenue could finally be measured.
Business First. Marketing Second. Tactics and Tech Third.
Most companies start backwards. They buy the platform, then try to retrofit a strategy around what the platform does. The result is a HubSpot instance using a fraction of its capability, a website that looks finished but doesn't perform, and a CRM no one fully trusts.
The order matters: align the business, then build the marketing strategy, then choose the tactics and the technology that support them.
If something in this conversation hit a nerve – a slow site, a CRM that doesn't tell the truth, a HubSpot instance no one fully owns – that's worth a 15-minute conversation. Liger leads the strategy, scopes the work, and brings in LRND and BluMountain when it's time to build.
©2026 Liger