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Insights From Our Experts

Why Video Marketing is Key for Insurance Companies

by Vanessa Martinez

Apr 19, 2023

Insurance companies, like any other type of business, need to meet their customers where they are. With more people working from home, marketing teams have to be more creative to reach their target market. As the shift to digital marketing continues to gain momentum, different media will need to be used to stand out from the competition. Insurance companies can harness this momentum by creating video content to reach their customers more efficiently and effectively.

Here are 5 reasons insurance companies must include video content in their marketing strategy:

  1. Video Builds Trust

57% of consumers say they feel more confident making purchases after seeing a video explaining the product or service in which they are interested. As more insurance companies move online, it’s crucial that the customer understands policy coverages. This can be done by providing videos explaining the various products and their options offered by your company.

  1. Google Loves Video

Not only does video build trust, but it also increases your company’s exposure to customers. Video increases the amount of time they spend on your site. When customers spend more time on your site, Google’s algorithm makes you 53 times more likely to show up on a search because of the video embedded on a page. With a market as competitive as insurance, being more readily found is crucial to growth. 

  1. Videos Teach Your Customers

Educate your customers and they will buy from you. With videos, you can effectively relay complex policy information to people researching the best fit for their needs. 98% of users said they have watched a video to learn about a product or service, and with insurance, consumers typically look to trusted advisors to walk them through the specifics of their policies and how their personal situations relate.

  1. Increase Email Click-Through Rates

Looking to increase your email campaigns’ effectiveness? Video might be the solution. Email marketing campaigns that use a video have been shown to increase click-through rates up to 96%! Taking a tried and true email-campaign format and then adding a video can make a big difference in your email marketing efforts.

  1. Increase Your Marketing ROI

Video has a proven ROI, which is what marketing teams want to see. While video is not the easiest, nor is it the cheapest, marketing tactic, 83% of businesses say it provides a positive ROI. 

The insurance industry has been around a long time, but it doesn’t mean you have to stick to the traditional marketing tactics. By adding video to your existing marketing strategy, you can increase ROI, build trust, and increase your brand’s exposure. With a competitive insurance landscape, standing out from the competition means continued growth for you and your customers.