Brand Strategy

Social Media Brand People
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Loud and Clear: How to Establish Brand Consistency Across Multiple Channels

By Eric V. Holtzclaw
Liger Blog

What Is a Brand Voice, and Why Does It Matter?

By Eric V. Holtzclaw
Marketing people strategy

Are You Targeting the Right Audience? How to Tell (And How to Fix It If You’re Not)

By Eric V. Holtzclaw
A woman amazed
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5 Ways Customer Personas Can Make Your Marketing More Effective

By Eric V. Holtzclaw
Discover how retargeting boosts ROI in B2B advertising

The ROI of Retargeting: Why Following Up Pays Off in B2B Advertising

By Eric V. Holtzclaw
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Preparing for Your Business’s Busy Season: Why You Need to Plan Your Digital Marketing Campaigns Early

By Eric V. Holtzclaw
Creative Holiday Marketing
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The Guide to Holiday Email Campaigns: Turning Festive Cheer Into Conversions

By Eric V. Holtzclaw
customer appreciation

Building a Customer Appreciation Program That Lasts All Year

By Eric V. Holtzclaw
Customer appreciation
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The Power of Personalization: How Customizing Your Appreciation Efforts Builds Loyalty

By Liger Support
social change and brand storytelling

Social Change and Brand Storytelling: Your Guide for Real Impact and Success

By Eric V. Holtzclaw
The Role of Corporate Social Responsibility

The Role of Corporate Social Responsibility in Today’s Brand Strategies

By Eric V. Holtzclaw
Choosing the Right Influencer for Your Brand
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Choosing the Right Influencer for Your Brand

By Eric V. Holtzclaw
Using Visual Media to Make Your Brand Unforgettable
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Using Visual Media to Make Your Brand Unforgettable

By Eric V. Holtzclaw
Ligers-Top-5-Secrets-to-Semantic-SEO-in-Content-Marketing

Liger’s Top 5 Secrets to Semantic SEO in Content Marketing

By Cynthia Hayes
Metrics-to-Measure-the-Success-of-Your-Marketing-Strategy

Metrics to Measure the Success of Your Marketing Strategy

By Eric V. Holtzclaw