Brand Strategy

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Preparing for Your Business’s Busy Season: Why You Need to Plan Your Digital Marketing Campaigns Early

By Eric V. Holtzclaw
Creative Holiday Marketing
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The Guide to Holiday Email Campaigns: Turning Festive Cheer Into Conversions

By Eric V. Holtzclaw
customer appreciation

Building a Customer Appreciation Program That Lasts All Year

By Eric V. Holtzclaw
Customer appreciation
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The Power of Personalization: How Customizing Your Appreciation Efforts Builds Loyalty

By Liger Support
social change and brand storytelling

Social Change and Brand Storytelling: Your Guide for Real Impact and Success

By Eric V. Holtzclaw
The Role of Corporate Social Responsibility

The Role of Corporate Social Responsibility in Today’s Brand Strategies

By Eric V. Holtzclaw
Choosing the Right Influencer for Your Brand
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Choosing the Right Influencer for Your Brand

By Eric V. Holtzclaw
Using Visual Media to Make Your Brand Unforgettable
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Using Visual Media to Make Your Brand Unforgettable

By Eric V. Holtzclaw
Ligers-Top-5-Secrets-to-Semantic-SEO-in-Content-Marketing

Liger’s Top 5 Secrets to Semantic SEO in Content Marketing

By Cynthia Hayes
analyzing metrics data

Metrics to Measure the Success of Your Marketing Strategy

By Eric V. Holtzclaw
red and green darts on a dart board

The Power of Innovation in B2B Marketing Strategies

By Eric V. Holtzclaw
Marketing graph on a laptop with a tablet

Essential Elements of an Effective B2B Marketing Strategy

By Cynthia Hayes
broken glass window

Feel Free to Break Stuff

By Sandra Gurley
question mark on chalk board

The Controversy of Rebranding: When Iconic Brands Change, Do They Lose Their Soul?

By Cynthia Hayes
Famous brands on digital billboard

How Brands Can Engage Their Audience With Emotional Branding

By Eric V. Holtzclaw